ABOUT SHIFT
OUR MISSION
SHiFT is a social innovation hub leading the transformation of post-conflict and/or marginalised zones towards peaceful and prosperous communities. We bring people together and bridge differences through building capacities, raising awareness, creating opportunities, promoting success models and mentoring
OUR VISION
The social transformation of Qobbe, Jabal Mohsen and Bab Al Tabbaneh into prosperous, peaceful and cohesive communities
OUR VALUES
OUR STORY
Wars, geographic presence, and political interests have left Tripoli, the second biggest city in Lebanon, to struggle with a dire economic situation, high rates of school dropouts, and poverty. In addition, in the years 2014-2008, the city and its residents suffered from violent clashes between militias in the Alawite neighbourhood of Jabal Mohsen and the Sunnite neighbourhoods of Qobbe and Bab al-Tabbeneh.
In Tripoli 2015, after the Lebanese army implemented a security plan to end the conflict, four Tripoli residents and activists got together and founded a community centre, SHIFT. The centre had originally only two rooms, and provided recreational activities in Qobbe, one of the former frontlines of the clashes. The neighbourhood of Qobbe was already marginalised before the clashes, and post-conflict funding and attention from media and NGOs centred mainly around Syria street between Jabal Mohsen and Tabbaneh. Situated on a former frontline in Qobbe, SHIFT was/is the only organisation working in this location. Strategically the SHIFT building does not clearly belong to either one of the conflicting neighbourhoods and thus can become a shared space and bring people together.
In the past years SHIFT has grown into a vibrant, -10story social innovation hub for social transformation. Through discussions with the residents of post-conflict neighbourhoods, the founders of SHIFT saw an urgent need for people to find ways to sustain themselves without having to rely on benefits from persons or groups affiliated with the clashes. Hence SHIFT placed emphasis on job placement and livelihoods of the neighbourhoods. It began hosting and incubating various initiatives as well as empowering individuals and groups to create solutions for community problems aiming at the positive transformation of their socio-economic situation.
Throughout the years, social innovation has become a central component of the all activities at SHIFT, and its programs all aim to solve social problems. The space gives an opportunity to the residents of the two communities to interact through the various activities and services that are provided and hence plant a seed towards reconciliation in each and every one of them.
SHIFT SERVICES
Shift offers a variety of services to help business and communal development.
Business incubators are today’s most practical solution for small businesses and
non profit organizations.
Our Incubation center provides ready workstations that include: desks, offices, meeting rooms,
kitchen, and internet access; and can be rented out hourly, daily, weekly or monthly
OFFICE 1
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OFFICE 2
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OFFICE 3
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The Diwan, our cultural center, is the home of exhibitions. It’s a perfect space to host cultural and artistic events.
The most important service we provide is the implementation of the projects and initiatives created under our programs, Tamteen,
Tatweer, and Tasaloh.
We intend to benefit and support our community, and shift the existing reality of the people, by developing their skills and building
their capacities on an individual level to prepare them for the work place, and help them revive their local businesses (or start one)
by conducting workshops and providing them with the right equipment.
By empowering individuals and local businesses, and implementing projects that reinforce the reconciliation process, a drastic
social/economic transformation is what we aim to reach gradually.
THE PROGRAMS
Currently, SHIFT runs 3 programs:
The Tatweer (translation) helps small, local businesses and start-ups to grow. It aims to revive businesses on ex-frontlines in
Qobbe, Jabal Mohsen and Tabbaneh, focusing on social entrepreneurship and specifically targeting women, youth and persons
with disabilities.
The program started by mapping all the businesses in the area. All business owners were called for a basic business training, and
those interested and motivated to participate were invited. The business training includes topics such as marketing, finance,
accounting, operations, HR, management and legal questions. After the training, participants create a business plan which is
presented to a jury. Based on the plans, the BDS can identify the specific needs of the participants and provide further training in
the form of an advanced business training, which is organised by sector. After this training, the participants might be eligible for
an in kind-grant, including business coaching and procurement support.
Further the program includes a mentorship program, where volunteers with specific knowledge or skills support the different
small business throughout the business development process. The program even includes an incubation component; it incubates
initiatives on different levels by offering start-ups, businesses or non-profits facilities like offices, meeting rooms and services.
The Tamteen (translation) program seeks to support the self-development of individuals and their integration to the work place.
The program begins with a screening process to assess economic, social and personal skills of the applicants and to determine
the kind of support they need. After that the self-development training takes place for 3 months providing psychosocial support
and life skills to applicants.
In parallel, the program seeks school dropouts and unemployed persons who it offers vocational trainings to. Furthermore,
enrolled students are also targeted to guide and assist them throughout their academic years.
Later on, applicants go through an Internship for 2 to 3 months to visit and work with companies they aspire to work in. Alongside
the internship, a mentor will be meeting with the applicant every week to check for progress and success.
Finally, a job placement takes place for applicants either in the same place they did their internship or they apply for other companies.
The Reconciliation and Peacebuilding component is not an independent program, but a pathway that hosts currently 4 different
initiatives all incubated by SHIFT.
The component is part of The Roadmap to Reconciliation in Tripoli (RRT) -initiative, which was launched in April 2017 with the
purpose of creating an inclusive process for communal reconciliation in the city of Tripoli in Lebanon. RRT began as a research to
profoundly understand public perceptions on reconciliation in Tripoli. Furthermore, the aim was to map the willingness of people to
engage in a communal reconciliation process. The results of the research were published in April 2017, followed by several pilot
projects that were started by various individuals and organisations operating under the RRT.
The current initiatives include:
Women’s peace initiative
Taht el Sa’ef - a committee including members from both the Sunni and Alawite communities advocating for their rights to
communal housing.
Al Harake Barake - a committee including members from both the Sunni and Alawite communities advocating for their right to
employment and social inclusion.
SADA - Playback theatre that connects individuals from the Sunni, Alawite, Palestinian and Syrian communities by storytelling
and theatre and gives a chance for young actors to work together, while their performances give a chance for the audience to
see their stories come alive on stage.
Aleb El Mashou’ - Enhancing social stability and improving the living conditions of the residents of Al Qubba residential complex
MEET THE SHIFTER
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
Bilal Al Ayoubi
Co-founder
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